What is Strategy Execution?
Strategy execution is a new business domain, like HR in the ’60’s and IT in the ’80’s. At its core, we find decisions, not actions. In short, strategy execution is helping people make small choices in line with a big choice. This notion requires a big shift in the way we think about execution. As a leader looking at strategy execution, we should imagine a decision tree rather than an action plan. Decision patterns are at the core of successful strategy journeys, not to-do lists. To improve execution speed and accuracy, we should shift our energy from asking people to make action plans to helping them make better decisions.
“Strategy execution is helping people making small choices in line with a big choice”
—Jeroen De Flander