JDF

The Strategy Execution Online Learning Tool

The Institute for Strategy Execution
Join 3000+ practitioners and boost your Strategy Execution skills

Try the first module for free

The Strategy Execution Online Learning Tool

“Boost your Strategy Execution Skills using a methodology practiced by the world’s leading organizations”


  • Covers the entire Strategy Execution Canvas methodology
  • 9 modules, 30+ lessons, bite size chunks, 2+ hours video
  • Directly from strategy execution ambassador, Prof. Jeroen De Flander
  • Test your knowledge with interactive quizzes
  • 3 subscription formulas: Individual, Team, or Organization
  • Endorsed by Tias Business School, a top 25 European business school
  • Great companion for bestsellers Strategy Execution Heroes and The Execution Shortcut

What you'll learn

What you'll learn


The Strategy Execution Canvas

The Strategy Execution Canvas

The first module covers the basics. You’ll start by taking a closer look at what strategy execution is all about. Next, you’ll learn about ‘The 8’, the strategy execution process building blocks and ‘The Bad Guys’, the human dynamics we need to conquer on the execution road.

Test your strategy

Test your strategy

A sound strategy is the starting point for each strategy execution journey. In the second module, you learn what a good strategy is all about and how to clarify the existing one. We also explain the first two canvas exercises: List of Noes and Set your Finish Line.

Communicate your strategy

Communicate your strategy

Research from The Performance Factory shows that most companies struggle with getting the strategy message across. In fact, it’s the weak spot in most organizations’ strategy execution process. In this module, you will learn why strategy communication is so difficult and how you can make a Head Heart Hand connection to drastically improve communication success. You will also meet the first bad guy, The Curse of Knowledge, and learn how to outwit him

Cascade your strategy

Cascade your strategy

Thanks to the Balanced Scorecard, Strategy Cascade is probably the best-known strategy execution process building block. According to Bain Research, the Balanced Scorecard is the #6 most-used management instrument in the world.
In this module, you take a closer look at the cascading part of the Balanced Scorecard (the measuring part is covered separately). You will also meet the second bad guy, Message Distortion.

Deliver Your Strategic Projects

Deliver Your Strategic Projects

Initiative management is all about selecting, prioritizing, and executing the right strategic initiatives. It’s the activity in which your dreams run up against reality, where your strategy meets operations, and where resources are added to the strategy formula. It’s one of the most difficult strategy execution steps and therefore the spot where implementation often goes wrong.
In this module, you will be challenged to take a closer look at your current ‘Must-win’ projects and learn what you can do to guarantee success. You will also meet the next bad guy, CO2mplexity

Measure Your Strategy Progress

Measure Your Strategy Progress

A finish line tells us when our strategy journey is successfully completed. It tells us when we won. An inspiring finish line, such as JFK’s ‘man on the moon by the end of the century’, gives everyone involved purpose. It motivates us to win.
But a finish line doesn’t tell us how to complete the journey successfully. It doesn’t tell us how to win. Therefore, we need a second item to complete our measuring mechanism. We need a set of signposts that point us towards the finish line.
This module teaches you how to select and track the right KPI’s, the signposts that will point your team to the finish line. The bad guy you face this time is called Mitigated Speech.

Set Great Objectives

Set Great Objectives

In this module, you will learn why setting individual objectives is one of the best things you can do to improve performance. And you will learn how to do it best. The bad guy that will challenge you is Decision Paralysis.

Develop Awesome Habits

Develop Awesome Habits

We all know that habits are powerful. This module shows you how the right habits help you succeed and how you can get rid of bad habits. The objective: beat the villain Willpower Depletion.

Motivate People to Reach the Finish Line

Motivate People to Reach the Finish Line

The last module provides practical tips to become a better coach. You will also learn how to anchor habits into your agenda and meet the bad guy, The Pygmalion Effect.

How it works


  • Learn online

    Every module contains several lessons teaching you more about Strategy Execution

  • Keep track

    An easy navigation system helps you keep track of your progress

  • Become a pro

    Take an optional test at the end of each module and aim for bronze, silver or gold

Team

Get on board.


Ready to boost your execution skills? Check out our 3 membership formulas, ranging from 1 to 100 participants.

Try the first module for free or See pricing

Jeroen de Flander

Instructed by Jeroen De Flander


Jeroen De Flander is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker.

Prof. Jeroen De Flander has shared the stage with prominent strategists like Michael Porter and reached out to 25,500+ leaders in 40+ countries. His first book Strategy Execution Heroes reached the Amazon bestseller list in 5 countries and was nominated for Management Book of the Year 2012 in the Netherlands. His second book, The Execution Shortcut, reached the #3 spot in its category on Amazon. You can check out his thinking by reading this excellent strategy execution guide he keeps up to date.

Visit Jeroen's website

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Take this course
  • USD €395 (plus VAT for EU residents)
  • 30+ lessons
  • 9 key topics
  • Over 100 bite-sized practical execution tips
  • 10+ hours of high quality content
    (video, tip sheets, quotes, …)
  • iPad/iPhone/Android friendly

Not convinced yet?

Try the first lesson for free